During the 1940s, Bulgari reinterpreted this compelling sign with supple bracelet-watches that over the decades contributed to increase the Maison's international fame. Today, the Serpenti creations are true icons of Bulgari's bold creativity. Paying tribute to such a powerful motif, with the SerpentiForm exhibition formula Bulgari offers an eclectic and evocative itinerary that narrates how the snake has also inspired many important names in modern and contemporary art, design, fashion, decorative arts and photography.